NYPL.org

Website

A major redesign of NYPL.org, reimagining how millions of visitors discover the Library’s collections, programs, research, and editorial content.

Client

The New York Public Library

Team

Second Story + NYPL Digital Team

Role

Visual Interaction Design

Focus

Visual Design · UI Systems · Responsive Design · Branding

How might we make NYPL’s vast resources easier to find, explore, and access for 32M+ annual visitors across audiences and devices?

How might we make NYPL’s vast resources easier to find, explore, and access for 32M+ annual visitors across audiences and devices?

I developed a visual direction that expressed NYPL’s openness and depth of knowledge, while bringing clarity and meaningful interaction to navigation.

I developed a visual direction that expressed NYPL’s openness and depth of knowledge, while bringing clarity and meaningful interaction to navigation.

The reimagined homepage features Staff Picks from NYPL curators as visual accents, bringing the Library’s voice forward.

The reimagined homepage features Staff Picks from NYPL curators as visual accents, bringing the Library’s voice forward.

A clear, prominent search UI unifying results across NYPL content and catalog.

A clear, prominent search UI unifying results across NYPL content and catalog.

The design direction was carried through implementation and launch with NYPL’s internal design team, becoming the foundation for the evolving NYPL.org experience.

The design direction was carried through implementation and launch with NYPL’s internal design team, becoming the foundation for the evolving NYPL.org experience.